Our Approach
Our deliverables include flexible campaign-reporting options, including easy-to-review scorecards, interactive online dashboards, and in-depth reports with expert analysis and insights.
In every aspect of our work, we take a flexible approach—from measurement design to the right data stack to how we conduct the analysis. We make sure the research is actionable and delivered in a proprietary, ad-effectiveness dashboard that allows you to cut the data across different demographics, channels, and media-specific designations to gain further understanding of the impact of your campaign.
We partner with best-in-class technology platforms to bring measurement of both online and offline advertising so you can understand how different channels work on their own and together. Our deliverables are built and curated by our advertising-measurement experts to empower data-driven decision making.
1. MEASUREMENT DESIGN
Based on your unique category, brand, or campaign, our experts design the right measurement approach with the right data strategy, questionnaire, sampling plan, and exposure measurement to ensure the results help drive actionable insights.
2. TECHNOLOGY PARTNERSHIPS
Triangulum Insight’s advertising research and measurement best practices are integrated with the latest best-in-class, scalable technology to collect the right data among the right audience for your campaign.
3. DATA PROCESSING
In addition to machine learning, AI-driven analytics help organize large data sets into easy to understand deliverables.
4. DYNAMIC DELIVERABLES
Our deliverables include flexible campaign-reporting options, including easy-to-review scorecards, interactive online dashboards, and complete in-depth reports with expert analysis and insights. Each dashboard is tailored to the unique project with key metrics, statistical testing, and the ability to filter and cut the data differently based on your needs.
5. REPORTING
Each report is delivered with key metrics and statistical testing details. Our branding and ad-effectiveness experts dig into the data to uncover the story, summarize key results, and provide optimization and audience recommendations for future campaigns.