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Ad Effectiveness

Innovative, open, agile. Triangulum enables organizations to make insightful decisions based on facts.

Powered by a team of data experts

Our team of advertising-measurement experts, led by Jim Forrest, a 20-year industry veteran, empowers data-driven decision making. Bringing years of experience working on studies across industries and brands, our team members have degrees in marketing, business, social science, and analytics.

A smarter way to measure success

We start with the knowledge that every category has its dynamics, every brand has its strategy, and every campaign is unique. That means each project is tailored with your specific needs in mind. 
In every aspect of our work, we take a flexible, zero-based design approach—from measurement design to the right data stack to how we conduct the analysis. Our proprietary analytic platform enables brands to capture insights from your data and query it to gain greater understanding.

Backed by world-class technology partners

We partner with best-in-class technology platforms to bring measurement of both online and offline advertising and marketing campaigns. Our deliverables are carefully built and curated by our advertising-measurement experts to empower data-driven decision making.

Delivering insights across key verticals

Our expertise spans a wide array of industries, including financial services, technology and media, retail and restaurants, consumer packaged goods, and pharmaceuticals. Our experience allows us to bring a fresh perspective to each study we create, helping our clients better understand consumers, categories, and competition.






Get in touch

Want to see how Triangulum can measure your brand's effectiveness or evaluate the strength of your campaign? We can help.

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The Triangulum team has brought our insights and level of expertise in statistical analysis, study design and consumer behavior to the next level. Their custom dashboards offer the flexibility our clients need to answer key learning questions and get to the ‘why?’ behind the results. The team is collaborative and dedicated and truly feels like an extension of our Data & Analysis agency team.

Kathleen Metzger

VP Advanced Marketing Insights, Digitas North America

Our data and analysis empowers some of the most well-known brands in the world to make insight-driven business decisions and better understand their campaigns.

Trusted by premier brands around the globe

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