It all starts with listening to the client. Identifying an opportunity, asking the right questions, and leading with a solution – that creates better outcomes. With the Triangulum Insights Intelligence Suite, clients can leverage TI products, analyses, and answer questions they might not have even thought to ask. Triangulum Insights evolves with client needs. The Outcomes Era was a strong topic at the POSSIBLE conference, and now there is a trend of clients asking to br

Jim, the Triangulum Insights CEO, attended the POSSIBLE Conference in Miami, FL in April 2026. The POSSIBLE Conference is focused on gathering marketers, tech innovators, and the creator economy to discuss the current landscape and the future of the industry. Covering topics of digital marketing, AI, and creator partnerships, the conference features expert guest speakers. With the lens of TI in mind, there are several takeaways on the future of the industry. Here, Jim deliv

The 2022 FIFA World Cup kept breaking audience records for the sport globally, including here in the US with the England v. US match being the most-watched soccer game ever in the US. At Triangulum and Realeyes we aren’t surprised by this given the pre-Cup buzz, including compelling TV coverage promos by FOX and Telemundo/Peacock that we tested before the cup started. ​ So how well did advertisers capitalize on these audiences? Creating the right World Cup ad is a balancing