Building Toward Better Outcomes: Introducing the Triangulum Insights Intelligence Suite

It all starts with listening to the client. Identifying an opportunity, asking the right questions, and leading with a solution – that creates better outcomes. With the Triangulum Insights Intelligence Suite, clients can leverage TI products, analyses, and answer questions they might not have even thought to ask.

Triangulum Insights evolves with client needs.

The Outcomes Era was a strong topic at the POSSIBLE conference, and now there is a trend of clients asking to bridge the connection from campaign performance to analytic outcomes. Triangulum Insights evolves with client needs, creating new ways to move the conversation forward from goals to performance to actionable insights.

Since the beginning at Triangulum, we've worked with clients to use the best analyses possible to answer the core questions related to campaign performance. As campaigns range from straight-forward analyses to more complex cases, standard custom studies tailored with ad-hoc approaches created an opening for more. As we've worked with more and more clients, with more diverse questions, we realized that there was an opportunity to organize all these analyses into analytic suites aligned to client objectives. This allows for two things: a) easier identification of the types of analyses necessary based on what the brand is trying to achieve from the measurement; b) the ability to dive deeper into the data - in ways that were harder in the past, but we've been able to scale by incorporating templates, automations, and human supervised AI-driven processes.

Let's think about our name - Triangulum. It comes from the idea that we have to "triangulate" from the data available to tell the full story. The 3 points of the triangle are Media Exposure, Attitudes, and Behaviors. The Intelligence Suite lies at the heart of a tailored approach to advertising effectiveness.

Many of the capabilities that now exist within the Intelligence Suites originated from a client asking a difficult question or pushing us to solve a problem in a new way. We view the suite not as a fixed set of analyses, but as a framework that adjusts based on the brand's learning agendas.

Almost every project we do is a candidate for using one of the analyses that are part of an Intelligence Suite.  The suites are organized around specific client questions:

In-Flight Intelligence: "How can I improve my campaign performance?"

Ad-to-Equity: "How is the advertising impacting overall brand health?"

Outcomes: "How is the campaign impacting behavioral outcomes?"  

Don't think of the intelligence suites as different "products", think of them as a framework to help answer client questions. The In-Flight Intelligence Suite answers: "how can I improve my campaign performance?" This suite leverages analyses clients have seen before coupled with newer features to dive deeper into media exposure. The Outcomes Suite focuses on behaviors. All facets of the Intelligence Suite guide our teams, in partnership with agencies and clients, to look beyond the initial questions and dive deeper into what’s possible with Triangulum Insights.

The goal is not simply to answer whether a campaign performed but to help clients understand why it performed, what can be learned from it, and how to make better decisions going forward. That is where intelligence lies.

To learn more about how TI can bring intelligence to your client questions, reach out to your client solutions team or fill out the contact form via the Contact page.