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July 2026
POSSIBLE Conference Takeaways:
CEO Jim Forrest Discusses Triangulum Insights and the Future of the Industry
Jim, the Triangulum Insights CEO, attended the POSSIBLE Conference in Miami, FL in April 2026. With several takeaways, he provides his thoughts as the industry moves forward and where TI fits.
Quick Look:
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"Outcomes Era" - taking a more holistic view of marketing impact, connecting attitudinal change with the business outcomes it ultimately influences.
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"Full-funnel systems" - the interconnected framework of channels working together to create outcomes.
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"AI is Everywhere" - AI is no longer an emerging trend; it is a foundational capability transforming marketing workflows, decision-making, and measurement.
Quick Look:
-
"Outcomes Era" - taking a more holistic view of marketing impact, connecting attitudinal change with the business outcomes it ultimately influences.
-
"Full-funnel systems" - the interconnected framework of channels working together to create outcomes.
-
"AI is Everywhere" - AI is no longer an emerging trend; it is a foundational capability transforming marketing workflows, decision-making, and measurement.
Quick Look:
-
"Outcomes Era" - taking a more holistic view of marketing impact, connecting attitudinal change with the business outcomes it ultimately influences.
-
"Full-funnel systems" - the interconnected framework of channels working together to create outcomes.
-
"AI is Everywhere" - AI is no longer an emerging trend; it is a foundational capability transforming marketing workflows, decision-making, and measurement.
Quick Look:
-
"Outcomes Era" - taking a more holistic view of marketing impact, connecting attitudinal change with the business outcomes it ultimately influences.
-
"Full-funnel systems" - the interconnected framework of channels working together to create outcomes.
-
"AI is Everywhere" - AI is no longer an emerging trend; it is a foundational capability transforming marketing workflows, decision-making, and measurement.